Formula One Group
   HOME

TheInfoList



OR:

The Formula One Group is a group of companies responsible for the
promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...
of the
FIA FIA is the Fédération Internationale de l'Automobile (English: International Automobile Federation), the world's governing body for all forms of motor sport where four or more wheels are used. Fia or FIA may also refer to: People * Fia Backst ...
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
World Championship, and the exercising of the sport's commercial rights. The Group was previously owned by Delta Topco, a
Jersey Jersey ( , ; nrf, Jèrri, label=Jèrriais ), officially the Bailiwick of Jersey (french: Bailliage de Jersey, links=no; Jèrriais: ), is an island country and self-governing Crown Dependencies, Crown Dependency near the coast of north-west F ...
-based company owned primarily by investment companies
CVC Capital Partners CVC Capital Partners is a Luxembourg-based French private equity and investment advisory firm with approximately US$133 billion of assets under management and approximately €157 billion in secured commitments since inception across American, E ...
,
Waddell & Reed Waddell & Reed Financial, Inc. was an American asset management and financial planning company founded in 1937 in Kansas City, Missouri. It was a publicly traded company from 1998 to 2021, and briefly had its headquarters in Overland Park, Kansas ...
, and LBI Group, with the remaining ownership split between
Bernie Ecclestone Bernard Charles Ecclestone (born 28 October 1930) is an English business magnate. He is the former chief executive of the Formula One Group, which manages Formula One motor racing and controls the commercial rights to the sport, and part-owns ...
, other investment companies, and company directors. It was bought by
Liberty Media Liberty Media Corporation (commonly referred to as Liberty Media or just Liberty) is an American mass media company controlled by chairman John C. Malone. The company has three divisions, reflecting the company's ownership stakes in Formula One ...
in 2017. Ecclestone, a former Formula One team boss, spent 40 years as chief executive of the company after gaining control of the commercial rights. , the group is run by
Stefano Domenicali Stefano Domenicali (born 11 May 1965) is an Italian manager and the current CEO of Formula One Group, replacing Chase Carey. He was the CEO of Italian sports car manufacturer Lamborghini from 2016 to 2020. He was the team principal of the Scu ...
as president and chief executive officer.
Ross Brawn Ross James Brawn (born 23 November 1954) is a British Formula One managing director, motor sports and technical director. He is a former motorsport engineer and Formula One team principal, and has worked for a number of Formula One teams. Serv ...
is managing director of motor sports, and
Chase Carey Chase Carey (born 22 November 1953) is an Irish-born American executive. He is the former chief executive officer and executive chairman of the Formula One Group. He has previously worked for News Corp, DIRECTV, 21st Century Fox and Sky plc. ...
, who previously ran the group from 2017 to 2020, is non-executive chairman.


History

In 1974, the
Formula One Constructors' Association The Formula One Constructors' Association (FOCA) was an organization of the chassis builders (constructors) who design and build the cars that race in the FIA Formula One World Championship. It evolved from the earlier ''Formula 1 Constructors ...
(FOCA) was founded in order to increase commercial organisation of Formula One for the benefit of the racing teams. In 1978, Bernie Ecclestone became the executive of FOCA, and fought the
Fédération Internationale du Sport Automobile Fédération Internationale du Sport Automobile (FISA) was the sport governing body for motor racing events, in particular Formula One. The organization's origins dated from 1922, when the Fédération Internationale de l'Automobile (FIA) delegat ...
(FISA) for control of the commercial rights of F1. Disputes were settled by March 1981 when the
Concorde Agreement The Concorde Agreement is a contract between the Fédération Internationale de l'Automobile (FIA), the Formula One teams and the Formula One Group which dictates the terms by which the teams compete in races, and how the television revenues and ...
gave FOCA the right to negotiate TV contracts. Under previous arrangements, TV contracts were risky and not very lucrative. When the second Concorde Agreement was agreed in 1987, Ecclestone ceased being a team owner and established the
Formula One Promotions and Administration The Formula One Group is a group of companies responsible for the promotion of the FIA Formula One World Championship, and the exercising of the sport's commercial rights. The Group was previously owned by Delta Topco, a Jersey-based company ow ...
(FOPA) to manage TV rights for the teams. FOPA would later become known as ''Formula One Management'' (FOM). FOPA received 49% of TV revenues: 1% went to the teams, and 50% to the FIA. FOPA also received all the fees paid by promoters and paid prize money to the teams. The third Concorde Agreement was signed in 1992. When the fourth Concorde Agreement was signed in 1995, the FIA decided to grant the commercial rights of F1 to Formula One Administration (managed by FOM) for a 14-year period. In exchange, Ecclestone would provide an annual payment. With FOM having exclusive rights to popular team names like
McLaren McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...
, Williams, and Tyrrell, the aforementioned teams protested by rejecting the following Concorde Agreement in 1997. A compromise was reached and a new Concorde Agreement was signed by all teams in 1998. McLaren, Williams,
Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...
and
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
formed GPWC Holdings, and threatened to form a rival racing franchise in 2008 when their contracts ended in 2007.


Ecclestone sells shares of F1

SLEC Holdings was created as the holding company of the Formula One companies in 1996 when Ecclestone transferred his ownership of Formula One businesses to his wife, Slavica Ecclestone, in preparation for a 1997 flotation of the group. In June 1999, the
European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
announced it would investigate the FIA, and
International Sportsworld Communicators North One Sports, formally known as International Sportsworld Communicators, is a United Kingdom based company which owned the commercial rights to the World Rally Championship between 1996 and 2012. History Bernie Ecclestone founded ISC in Jul ...
for abusing dominant position and restricting competition. ISC, owned by Ecclestone, had signed a 14-year agreement with the FIA in 1996 for the exclusive broadcasting rights for 18 FIA championships. In October 1999,
Morgan Grenfell Private Equity Morgan, Grenfell & Co. was a leading London-based investment bank regarded as one of the oldest and once most influential British merchant banks. It had its origins in a merchant banking business commenced by George Peabody. Junius Spencer Morgan ...
(MGPE) acquired 12.5% of SLEC for £234 million. In February 2000, Hellman and Friedman purchased a 37.5% share of SLEC for £625 million, and combined its share with that of MGPE to form Speed Investments, which had a combined holding of 50% of SLEC. On 22 March 2000, German media company EM.TV & Merchandising purchased Speed Investments for £1.1 billion. EM.TV's acquisitions caused it financial difficulties; following its announcement that its 2000 earnings would be below expectations and it was struggling with its debts, the share price dropped 90%. In February, the
Kirch Group KirchGruppe (KirchGroup) was a German media group founded by Leo Kirch (1926–2011) in the 1960s. By 2000, it controlled a 52.5 percent stake in what would become the country's biggest broadcaster. The group collapsed in 2002 largely due to the ...
agreed to rescue EM.TV in return for a stake in the company and control of Speed Investments.
Alan Henry Alan Henry (9 June 1947 – 3 March 2016) was a British Grand Prix reporter and book author. Career Henry had been a Grand Prix reporter since the early 1970s. He was the Formula One correspondent of ''The Guardian'' newspaper and until the end o ...
of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' reported that the two companies also agreed to exercise EM.TV's option to purchase another 25% of SLEC for approximately £600 million in late-March 2001. To raise Speed Investments' share of SLEC to 75% Kirch borrowed €1.6 billion, €1 billion from
Bayerische Landesbank Bayerische Landesbank (BayernLB; Bavarian State Bank) is a publicly regulated bank based in Munich, Germany and one of the six Landesbanken. It is 75% owned by the Free State of Bavaria (indirectly via BayernLB Holding AG) and 25% owned by the ''S ...
(BayernLB) and the rest from
Lehman Brothers Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before Bankruptcy of Lehman Brothers, filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Gol ...
and
JPMorgan Chase JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, the ...
. Kirch's involvement raised concerns among the major automobile manufacturers who participate in Formula One; BMW,
DaimlerChrysler The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacture ...
,
Fiat Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...
,
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
, and
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured ...
formed
GPWC Holding BV The Grand Prix World Championship (GPWC) refers to a number of proposed alternative world championship auto racing series to rival or replace Formula One. Founded in 2001, the GPWC was created as a tool to assist the companies in bargaining wit ...
to secure better representation of the manufacturers in F1, improved financial conditions for the teams, stability for the championship, and maintenance of free-to-air television coverage. Due to the agreement associated with their shareholding, SLEC was controlled by Kirch, who controlled the board of
Formula One Holdings The Formula One Group is a group of companies responsible for the promotion of the FIA Formula One World Championship, and the exercising of the sport's commercial rights. The Group was previously owned by Delta Topco, a Jersey-based company ow ...
(FOH). Due to huge losses and massive expenditure, Kirch's creditors put the company into
receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver—a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights"—especially in ca ...
in 2002. These banks dismantled the group. Kirch's share of SLEC was retained by
Bayerische Landesbank Bayerische Landesbank (BayernLB; Bavarian State Bank) is a publicly regulated bank based in Munich, Germany and one of the six Landesbanken. It is 75% owned by the Free State of Bavaria (indirectly via BayernLB Holding AG) and 25% owned by the ''S ...
(BayernLB),
JPMorgan Chase JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, the ...
and
Lehman Brothers Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before Bankruptcy of Lehman Brothers, filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Gol ...
(through Speed Investments). Before they could exercise their rights as shareholders, they had to seek clearance from the
European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
. In the intervening period, Ecclestone instituted changes in the boards of SLEC, FOH, Formula One Administration (FOA) and Formula One Management (FOM); which in effect put Bambino Holdings in control of those companies. In mid-November 2004, the three banks sued Ecclestone for more control over the sport, prompting speculation that Ecclestone might altogether lose the control he has maintained for then more than thirty years. A two-day court hearing began on 23 November, but after the proceedings had ended the following day, Justice Andrew Park announced his intention to reserve ruling for several weeks. On 6 December 2004, Park read his verdict, stating that "In isjudgment it is clear that Speed's contentions are correct and eshould therefore make the declarations which it requests". However, Ecclestone insisted that the verdict - seen almost universally as a legal blow to his control of Formula One - would mean "nothing at all". He stated his intention to appeal the decision. The following day, at a meeting of team bosses at
Heathrow Airport Heathrow Airport (), called ''London Airport'' until 1966 and now known as London Heathrow , is a major international airport in London, England. It is the largest of the six international airports in the London airport system (the others be ...
, Ecclestone offered the teams a total of £260 million over three years in return for unanimous renewal of the
Concorde Agreement The Concorde Agreement is a contract between the Fédération Internationale de l'Automobile (FIA), the Formula One teams and the Formula One Group which dictates the terms by which the teams compete in races, and how the television revenues and ...
, which was due to expire in 2008. Weeks later,
Gerhard Gribkowsky Gerhard is a name of Germanic origin and may refer to: Given name * Gerhard (bishop of Passau) (fl. 932–946), German prelate * Gerhard III, Count of Holstein-Rendsburg (1292–1340), German prince, regent of Denmark * Gerhard Barkhorn (1919–1 ...
, a board member of Bayerische Landesbank and the chairman of SLEC, stated that the banks had no intention to remove Ecclestone from his position of control.


CVC acquisition

In November 2005,
CVC Capital Partners CVC Capital Partners is a Luxembourg-based French private equity and investment advisory firm with approximately US$133 billion of assets under management and approximately €157 billion in secured commitments since inception across American, E ...
announced it was to acquire the 25% and 48% shares of Bambino and Bayerische Landesbank in SLEC, and acquired the shares of JPMorgan Chase in December 2005. This deal was given approval by the
European Commission The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
on 21 March 2006 and finalised on 28 March. Ecclestone used the proceeds of the sale of Bambino Holdings' share to reinvest in the company to give the Ecclestone family a 13.8% stake in the holding company Alpha Prema. On 30 March 2006, CVC purchased the 14.1% share of SLEC held by Lehman Brothers to give CVC a majority ownership in the Formula One Group with 63.4%, with other shareholdings owned by LBI Group,
JP Morgan JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, the wo ...
, and company directors. The deputy team principal of
Force India Force India Formula One Team Limited, commonly known as Force India and later Sahara Force India, was a Formula One racing team and constructor based in Silverstone, United Kingdom, with an Indian licence. The team was formed in October 20 ...
, Bob Fernley, accused CVC of "raping the sport" during the period of its involvement in Formula One. The Formula One Group planned an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
on the
Singapore Stock Exchange The Singapore Exchange Limited (SGX) is a Singaporean investment holding company that provides different services related to securities and derivatives trading and others. SGX is also a member of the World Federation of Exchanges and the Asian ...
in June 2012, valuing the company at $10 billion. Up to 30% of the company would be listed, with most of the stock coming from the shareholding owned by the creditors of the bankrupt
Lehman Brothers Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before Bankruptcy of Lehman Brothers, filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Gol ...
. However, the flotation was delayed until October 2012, with Ecclestone citing volatile markets and problems in the
Eurozone The euro area, commonly called eurozone (EZ), is a currency union of 19 member states of the European Union (EU) that have adopted the euro (€) as their primary currency and sole legal tender, and have thus fully implemented EMU policies ...
. CVC sold part of its stake in the company to three investment companies:
Waddell & Reed Waddell & Reed Financial, Inc. was an American asset management and financial planning company founded in 1937 in Kansas City, Missouri. It was a publicly traded company from 1998 to 2021, and briefly had its headquarters in Overland Park, Kansas ...
,
BlackRock BlackRock, Inc. is an American Multinational corporation, multi-national investment company based in New York City. Founded in 1988, initially as a Enterprise risk management, risk management and fixed income institutional asset manager, BlackR ...
and
Norges Bank Norges Bank / Noregs Bank is the central bank of Norway. The bank shall promote economic stability in Norway. Norges Bank also manages the Government Pension Fund of Norway and the bank’s own foreign exchange reserves. History The history of ...
; reducing its holding to 35.5%, and making Waddell & Reed the second-biggest shareholder. The planned flotation was kept on hold throughout 2012, until it was revived in April 2013 when Ecclestone announced it would take place within the year.


Liberty acquisition

In late 2016,
Liberty Media Liberty Media Corporation (commonly referred to as Liberty Media or just Liberty) is an American mass media company controlled by chairman John C. Malone. The company has three divisions, reflecting the company's ownership stakes in Formula One ...
agreed to buy controlling interest in the Formula One Group for $4.4 billion (£3.3 billion). The deal was approved by regulators and completed on 23 January 2017.
Chase Carey Chase Carey (born 22 November 1953) is an Irish-born American executive. He is the former chief executive officer and executive chairman of the Formula One Group. He has previously worked for News Corp, DIRECTV, 21st Century Fox and Sky plc. ...
subsequently became chief executive of the Group. In September 2020, it was announced that former Ferrari team boss
Stefano Domenicali Stefano Domenicali (born 11 May 1965) is an Italian manager and the current CEO of Formula One Group, replacing Chase Carey. He was the CEO of Italian sports car manufacturer Lamborghini from 2016 to 2020. He was the team principal of the Scu ...
would become the new chief executive of the Formula One Group. The Formula One Group is listed in the
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
as a
tracking stock Tracking stock, also known as letter stock and targeted stock, is a specialized equity offering issued by a company that is based on the operations of a defined business within the larger organization (such as, for instance, a wholly owned subsi ...
under the ticker FWONK.


Group companies

The Formula One Group was controlled by its shareholders through the Delta Topco
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
, which through a number of holding companies registered in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
,
Jersey Jersey ( , ; nrf, Jèrri, label=Jèrriais ), officially the Bailiwick of Jersey (french: Bailliage de Jersey, links=no; Jèrriais: ), is an island country and self-governing Crown Dependencies, Crown Dependency near the coast of north-west F ...
and
Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
controls the SLEC Holdings company, the Formula One Group's immediate owner. The Formula One Group comprises several subsidiary companies which control the various rights, management, and licensing operations of the Formula One World Championship. The commercial rights of
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
are controlled by Formula One World Championship Limited (FOWC), which received the rights to Formula One for a period of 100 years from the FIA. Formula One World Championship's control of the rights began from the beginning of 2011, where it took over from sister company Formula One Administration (FOA), which controlled the rights for a 14-year period beginning in 1996. FOWC, as the commercial rights holder, negotiates the contracts for holding F1 Grands Prix, organising television contracts with broadcasters, and receiving licensing fees for use of Formula One material. The company also has a seat on the
FIA World Motor Sport Council The World Motor Sport Council (WMSC) is a major organ within the Fédération Internationale de l'Automobile's governance structure. Its primary role is amending current regulations and drafting new regulations for all of international motor spor ...
, the body responsible for regulating international motorsport. Formula One Licensing BV is a related Dutch registered company of the Formula One Group which claims ownership of the trademarks of Formula One; the F1 logo, "Formula 1", "Formula One", "F1" and the "Sweeping Curves device" shown before Grands Prix. Formula One Management (FOM) is the main operating company of the group, and controls the broadcasting, organisation and promotional rights of Formula One. The company produces the televised feeds of all Grand Prix sessions (except for the Monaco Grand Prix, which is produced by TMC), which are then supplied through the
Eurovision The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pr ...
satellites network (
EBU The European Broadcasting Union (EBU; french: Union européenne de radio-télévision, links=no, UER) is an alliance of public service media organisations whose countries are within the European Broadcasting Area or who are members of the Co ...
) to broadcasters who provide commentary and distribute the feed in the authorised region(s) of said broadcasters. The production arm of FOM is based at
Biggin Hill Airport London Biggin Hill Airport is an operational general aviation airport at Biggin Hill in the London Borough of Bromley, located south-southeast of Central London. The airport was formerly a Royal Air Force station RAF Biggin Hill, and a small ...
,
Kent Kent is a county in South East England and one of the home counties. It borders Greater London to the north-west, Surrey to the west and East Sussex to the south-west, and Essex to the north across the estuary of the River Thames; it faces ...
, for easy travel of the equipment needed to broadcast the race. Financially, FOM provides partial investment for new tracks and teams, to allow them to establish themselves in the sport and grow Formula One's presence in new markets. The season calendar for the championship is structured by FOM, with the WMSC having oversight. Payments to the teams are determined by the
Concorde Agreement The Concorde Agreement is a contract between the Fédération Internationale de l'Automobile (FIA), the Formula One teams and the Formula One Group which dictates the terms by which the teams compete in races, and how the television revenues and ...
, which gives the teams 50% of the television money in Constructors' Championship order, and awards a prize fund to teams based upon their results, which is drawn from the fees Grand Prix promoters pay for staging the race. The logistics of moving equipment and personnel from each race is also handled by FOM, which provides the teams with a set amount of transport for the races outside of Europe.


Related companies

The Formula One Group is used to refer to several related companies, which although not part of the Group, are controlled by the Delta Topco holding company, and have business related to Formula One. Formula Motorsport Limited (formerly GP2 Motorsport Limited) was acquired by CVC in 2007, with its ownership controlled by Formula One's holding companies. FML runs the
FIA Formula 2 Championship The FIA Formula 2 Championship is a second-tier single-seater championship organised by the Fédération Internationale de l'Automobile (FIA). Held on racing circuits, the championship was introduced in 2017, following the rebranding of the lo ...
, which is Formula One's main feeder series, and runs races at the European rounds of the F1 championship, in order to give drivers experience and exposure to Formula One teams. The
FIA Formula 3 Championship The FIA Formula 3 Championship is a third-tier international single-seater racing championship and organised by the Fédération Internationale de l'Automobile (FIA). The championship launched in 2019 as a feeder series for the FIA Formula 1 W ...
, the next single-seater level down from Formula 2, is also controlled by Formula Motorsport Limited. The Formula One Group also owns the rights to the "GP1" name.


Allsport Management

Allsport Management SA is a Swiss registered company which manages the sale of almost all
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
trackside advertising, and the Formula One Paddock Club. Allsport Management was founded by
Paddy McNally Patrick Sean McNally (born 20 December 1937) is a British businessman, former journalist and racing driver. He was the founder and chief executive of Allsport Management, a Swiss company which controlled Formula One circuit advertising, corporat ...
, who had begun to work with Bernie Ecclestone in the late 1970s. McNally, who was a former
Marlboro Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marl ...
sponsorship consultant, came up with a solution to "tidy up" trackside advertising; this solution was called "themed advertising", where one advertiser is given total exposure at one part of the track. This is in contrast to the
Monaco Grand Prix The Monaco Grand Prix (french: Grand Prix de Monaco) is a Formula One motor racing event held annually on the Circuit de Monaco, in late May or early June. Run since 1929, it is widely considered to be one of the most important and prestigiou ...
, the only grand prix where Allsport is not involved; where space is sold such that multiple advertisers are visible in every picture. The Paddock Club is Formula One's corporate hospitality organisation, which provides a luxury area for VIP's and sponsors for the Grand Prix weekend, and also gives access to teams and drivers and tours of the pits. In 2006, Allsport Management (and the related Allsopp Parker & Marsh companies) were acquired by CVC through Delta Topco, meaning that the sport's complete revenues are controlled by the Formula One Group.


References

{{Authority control Formula One Companies based in London Private equity portfolio companies Sports event promotion companies Sports management companies Liberty Media subsidiaries